aybe it's because we live and breathe wine, food, and agriculture 365 days a year, that we think of building brands and relationships in terms of planting seeds. First, you learn as much as possible about the land and the environment around it; then you carefully plant seeds; you continue to nurture the land and the resulting plants, so their roots grow deep and strong. Finally, you study the environment, care for the land and anticipate the needs of the plant—always and forever.
Enough analogies. We offer a broad range of marketing, communications, and public relations services, and after thoughtful consultation and consideration, we recommend and implement a campaign designed to address the specific needs and desires of each client. Our marketing and public relations platform includes, but is not limited to:
|M3 - Metrics, Marketing, and Messaging for Green Business
John Garn and Marie Gewirtz have worked with wine community clients for over 20 years in their individual businesses to align resources and people and fully integrate "green quality" throughout their organizations. It’s simple—sustainable business practices are emerging as a primary requirement for any business to have substantial access to the global marketplace.
|Media Relations (Local, National, and International)
For more than 30 years, we have cultivated relationships with local, national, and international wine, food, lifestyle, agriculture, and business media. Our extensive database of contacts is continually updated and now includes a comprehensive list of social media and media concerned with the environment.
|Marketing and PR Plans
MGPR invests a tremendous amount of thought and planning to make sure clients are strategically positioned with respect for their authenticity and history, yet with an eye on the leading industry trends. As roadmaps for our work, these plans are carefully implemented and are updated annually.
Our comprehensive communication services include: market research; speaker placements; copywriting (company positioning, press kits, press releases, winery tours, talking points, brochures, newsletters, label copy, etc.); website content; speech writing; B-Roll direction; community relations; media training.
As the world speeds headlong into the digital age, MGPR is committed to keeping abreast of new developments in virtual communications. Our clients are among the first to benefit from the latest developments in marketing and communications technology.
We offer advice and expertise for winery events; market visits; wine, food, business and lifestyle conferences; subcontractors; panel placements and speaking engagements.
|Support and Training
We understand that the purpose of marketing and PR is to gain exposure and, ultimately, sell more product. With this in mind, a critical component of our marketing strategy is to work closely with the sales team in direct support of their mission. Additionally, we offer ongoing staff training designed to ensure consistency of message and the strongest front line to the consumer.